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For Creators

AI-generated content has rules attached now.

Do you post AI-made audio or video that looks real? The law calls it 'synthetically generated information'. The IT Rules 2026 put most duties on platforms. Law: large social media platforms must ask you to declare such content (Rule 4(1A)). Plain text is not covered.

Educational only · not legal adviceLast updated: 5 October 2026Written and edited by Sandesh Kokate
What applies to you

Do these first. 1. Law: big platforms must ask if your post is AI-made (Rule 4(1A)). Answer truthfully. Their terms and warnings apply to you (Rule 3(1)(ca)). 2. Law: never make banned fakes. These include nude images without consent, or fakes about a real person. 3. Good practice: keep your prompts and files. 4. Good practice: learn how to complain to the platform if someone fakes you. 5. Law: if you host other people's posts, you may have your own duties.

Start here

Recommended first tool

Deepfake / synthetic media quiz

A practice game: spot real vs AI-made media. It does not tell you your legal duties. Read our IT Rules 2026 page for those.

Open

Deep dives

IT Rules & the 2026 Amendment

What platforms must do with AI-made media.

Read

India's AI governance stance

Where guidelines end and Rules begin.

Read

When your content processes personal data

DPDP crossover for creators handling audience data.

Read
Quick self-check

How ready is your workflow?

Between platforms, sponsors, and audience data, obligations stack up. Run the readiness checklist to spot the gaps.

Run it now

Written by Sandesh Kokate, reviewed against primary sources.Connect on LinkedIn →